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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand communities"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Brand communities
Markenartikel
Social Web
153
Social web
153
Consumer behaviour
97
Konsumentenverhalten
97
Brand management
68
Markenführung
68
Internet marketing
66
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66
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social media
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Wallace, Elaine
3
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2
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2
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Taute, Harry A.
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Veloutsou, Cleopatra
2
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1
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1
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1
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1
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Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
33
The journal of brand management : an international journal
29
Journal of retailing and consumer services
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing intelligence & planning
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International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
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Journal of fashion marketing and management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Technological forecasting & social change : an international journal
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Journal of internet commerce
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Global business review
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Journal of global marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
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Journal of consumer marketing
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Journal of international consumer marketing
3
Journal of service management
3
Marketing theory
3
Sport management review
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Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
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Future Business Journal
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ECONIS (ZBW)
40
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
9
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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