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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Subject
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Emotion
Konsumentenverhalten
Theory
Werbung
Brand management
498
Markenführung
498
Consumer behaviour
374
Brand image
350
Markenimage
350
Brand
242
Markenartikel
240
Beziehungsmarketing
125
Relationship marketing
125
Social Web
68
Social web
68
Internet marketing
56
Online-Marketing
56
Advertising effects
55
Werbewirkung
55
Brand loyalty
37
Marketing management
34
Marketingmanagement
34
Luxury goods
33
Luxusgüter
33
Markentreue
29
Personality psychology
29
Persönlichkeitspsychologie
29
Social media
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Customer satisfaction
23
Kundenzufriedenheit
23
Viral marketing
23
Virales Marketing
23
USA
22
United States
21
Advertising
20
Brand extension
20
Markentransfer
20
Confidence
18
Corporate reputation
18
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Undetermined
238
Free
30
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Article
379
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
383
Aufsatz in Zeitschrift
383
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Language
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English
383
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Woodside, Arch G.
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Christodoulides, George
3
Hegner, Sabrina
3
Kuanr, Abhisek
3
Lee, Michael S. W.
3
Pradhan, Debasis
3
Rindell, Anne
3
Sreejesh, S.
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bargoni, Augusto
2
Bhaduri, Gargi
2
Boisvert, Jean
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Dwivedi, Yogesh Kumar
2
Faßnacht, Martin
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gilal, Faheem Gul
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Huber, Frank
2
Jevons, Colin
2
Kang, Jiyun
2
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Published in...
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Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
401
The journal of brand management : an international journal
277
Journal of retailing and consumer services
253
Asia Pacific journal of marketing and logistics
84
SpringerLink / Bücher
82
European journal of marketing : EJM
79
Journal of marketing communications
77
International journal of hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
Journal of marketing management : MM
50
Journal of strategic marketing
50
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of global marketing
47
International journal of consumer studies
45
The IUP journal of brand management : IJBRM
45
Cogent business & management
44
Journal of fashion marketing and management
44
Journal of marketing
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of international marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of marketing research : JMR
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of retailing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Qualitative market research : an international journal
33
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ECONIS (ZBW)
383
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1
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10
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383
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
10
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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