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~isPartOf:"Psychology & marketing"
~isPartOf:"Transportation research / E : an international journal"
~language:"eng"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Low-price strategy"
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Beziehungsmarketing
Low-cost strategy
26
Niedrigpreisstrategie
26
Airline
19
Fluggesellschaft
19
Air transport
12
Luftverkehr
12
Market entry
7
Markteintritt
7
Air passenger transport
6
Airport
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Flughafen
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Passagierluftverkehr
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Preismanagement
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Pricing strategy
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USA
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United States
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Airlines
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Consumer behaviour
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Konsumentenverhalten
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Rabatt
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Rebate
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Competition
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Hub-and-Spoke-Netzwerk
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Hub-and-spoke network
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Low-cost carriers
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Network airlines
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Price discrimination
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Product differentiation
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Product quality
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Produktdifferenzierung
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Produktqualität
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Prospect Theory
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Relationship marketing
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Chang, Li-yen
1
DelVecchio, Devon
1
Heath, Timothy B.
1
Hung, Shao-chih
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Psychology & marketing
Transportation research / E : an international journal
Journal of air transport management
5
Journal of travel and tourism marketing
3
Consumer behavior review : CBR
1
Economic research
1
Istanbul business research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
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Journal of industrial engineering and management : JIEM
1
Journal of marketing
1
Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Progress in tourism marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Services marketing quarterly
1
Theoretical economics letters
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
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Tourism review
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ECONIS (ZBW)
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Adoption and loyalty toward low cost carriers : the case of Taipei-Singapore passengers
Chang, Li-yen
;
Hung, Shao-chih
- In:
Transportation research / E : an international journal
50
(
2013
),
pp. 29-36
Persistent link: https://www.econbiz.de/10009725078
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2
An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon
;
Heath, Timothy B.
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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