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~isPartOf:"Psychology & marketing"
~isPartOf:"Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere"
~subject:"Musik"
~subject:"United States"
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Search: subject:"Fernsehprogramm"
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Musik
United States
Fernsehprogramm
9
Television programme
5
Advertising effects
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Werbewirkung
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Consumer behaviour
2
Fernsehwerbung
2
Konsumentenverhalten
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Television advertising
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USA
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Absatzmarkt
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Ball game
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Beziehungsmarketing
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Customer satisfaction
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Kaltcheva, Velitchka D.
1
Matthes, Jörg
1
Patino, Anthony
1
Schemer, Christian
1
Smith, Michael F.
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Strutton, David
1
Textor, Samuel
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Tran, Gina A.
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Wirth, Werner
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Psychology & marketing
Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere
The journal of media economics
14
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
7
JMM : the international journal on media management
4
The American journal of economics and sociology
4
Discussion paper / Centre for Economic Policy Research
3
Journal of promotion management : JPM
3
Applied economics
2
Engaging consumers through branded entertainment and convergent media
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sports economics
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of law & economics
2
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
1
An American Enterprise Institute/Ballinger publication
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Applied economics letters
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Applied financial economics
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Atlantic economic journal : AEJ
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Brookings-Wharton papers on urban affairs
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CESifo working papers
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Cultural studies and anti-consumerism : a critical encounter
1
Discussion paper series / IZA
1
Economics discussion papers
1
Economics letters
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
European journal of law and economics
1
Financial services review : the journal of individual financial management
1
Global studies
1
HEC Paris research paper series
1
Health marketing quarterly
1
International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
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International journal of critical accounting : IJCA
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International journal of entrepreneurship and small business
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International journal of sport finance
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
2
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
3
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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