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~isPartOf:"Psychology & marketing"
~language:"ara"
~language:"aze"
~language:"eng"
~language:"est"
~language:"fra"
~language:"hye"
~language:"sqi"
~person:"Jiang, Yuwei"
~subject:"Auslandsinvestition"
~subject:"EU countries"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Systematic review"
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brand image
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color
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control deprivation
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customization
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dehumanization
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Jiang, Yuwei
Woodside, Arch G.
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Yi, Youjae
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Lim, Weng Marc
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Bigné Alcañiz, J. Enrique
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Psychology & marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
2
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
3
Mitigating the negative effects of service failure through customer identification
Song, Jiaqi
;
Huang, Jiexian
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
Saved in:
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