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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Bodur, H. Onur"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
3
Brand
1
Brand image
1
Brand management
1
Business ethics
1
CSR communication
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Decision under risk
1
Entscheidung unter Risiko
1
Internet
1
Licence
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Lizenz
1
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Personality psychology
1
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Social web
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Unternehmensethik
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Virtual reality
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Virtuelle Realität
1
brand biographies
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brand narratives
1
corporate social responsibility
1
elaboration
1
firm transgressions
1
hypocrisy
1
moral licensing
1
narrative transportation
1
perceived risk
1
uncertainty
1
underdog brands
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Bodur, H. Onur
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Choi, Yung Kyun
3
Darley, William K.
3
De Angelis, Matteo
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Dwivedi, Yogesh Kumar
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Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
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Flavián Blanco, Carlos
3
Gould, Stephen J.
3
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Psychology & marketing
Journal of business ethics : JOBE
3
Journal of retailing
2
International journal of retail & distribution management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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1
Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro
;
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François
;
Bodur, H. Onur
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
Saved in:
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