Consumers' moral licensing of firms' CSR transgressions
Year of publication: |
2023
|
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Authors: | Kliamenakis, Argiro ; Grohmann, Bianca ; Bodur, H. Onur |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 4, p. 643-655
|
Subject: | corporate social responsibility | CSR communication | firm transgressions | hypocrisy | moral licensing | Corporate Social Responsibility | Corporate social responsibility | Lizenz | Licence | Unternehmensethik | Business ethics | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour |
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