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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Social Web
85
Social web
85
Emotion
84
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
Viral marketing
61
Virales Marketing
61
Internet marketing
56
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53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
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38
Marketingmanagement
38
Retail trade
38
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35
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678
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689
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11
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Yung Kyun
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
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Psychology & marketing
Journal of business research : JBR
2,100
Journal of retailing and consumer services
1,966
International journal of consumer studies
764
International journal of hospitality management
758
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
381
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
363
Journal of travel and tourism marketing
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
331
Journal of international consumer marketing
326
Cogent business & management
317
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
310
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
304
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
290
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
280
International journal of internet marketing and advertising : IJIMA
280
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
268
The journal of services marketing
265
Marketing intelligence & planning
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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ECONIS (ZBW)
689
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681
Sensory enabling technology acceptance model (SE-TAM) : a multiple-group structural model comparison
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Psychology & marketing
25
(
2008
)
9
,
pp. 901-922
Persistent link: https://www.econbiz.de/10003750007
Saved in:
682
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
683
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
684
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
685
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
686
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
687
Understanding how technology paradoxes affect customer satisfaction with self-service technology : the role of performance ambiguity and trust in technology
Johnson, Devon S.
;
Bardhi, Fleura
;
Dunn, Dan T.
- In:
Psychology & marketing
25
(
2008
)
5
,
pp. 416-443
Persistent link: https://www.econbiz.de/10003735875
Saved in:
688
Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron
;
Grace, Debra
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 521-537
Persistent link: https://www.econbiz.de/10003735892
Saved in:
689
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.
;
Sood, Suresh
;
Miller, Kenneth E.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
Saved in:
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