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~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Addis, Michela"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Markentransfer"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Epidemic
Indien
Kapitaleinkommen
Konsumentenverhalten
Markentransfer
Supply chain
Wirkungsanalyse
Consumer behaviour
4
Film industry
2
Filmwirtschaft
2
Advertising
1
Advertising effects
1
Brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cultural sector
1
Deutschland
1
Emotion
1
Erfolgsfaktor
1
Germany
1
Impact assessment
1
Kultursektor
1
Oscars
1
Product quality
1
Produktqualität
1
Success factor
1
USA
1
United States
1
Werbewirkung
1
Werbung
1
judgment devices
1
market cues
1
movie success
1
quality perceptions
1
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Article
4
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Article in journal
Fallstudie
Handbook
No longer published / No longer aquired
Statistik
Thesis
Aufsatz in Zeitschrift
4
Language
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German
English
Author
All
Addis, Michela
Gierl, Heribert
Ivanov, Dmitry
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Herrmann, Andreas
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wiedmann, Klaus-Peter
4
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chang, Chingching
3
Darley, William K.
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Grohmann, Bianca
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
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Published in...
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Psychology & marketing
International journal of production research
39
Marketing : ZFP ; journal of research and management
17
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
International journal of production economics
7
Omega : the international journal of management science
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of operational research : EJOR
3
Journal of business research : JBR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of networking and virtual organisations : IJNVO
1
International journal of physical distribution and logistics management
1
International journal of shipping and transport logistics : IJSTL
1
Journal of business ethics : JBE
1
Journal of philanthropy and marketing
1
Journal of purchasing and supply management
1
Journal of retailing and consumer services
1
Journal of scheduling
1
Marketing letters : a journal of research in marketing
1
Schriften zum Marketing
1
The international journal of logistics management
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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Source
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ECONIS (ZBW)
4
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1
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
2
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia
;
Rurale, Andrea
;
Addis, Michela
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
Saved in:
3
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
4
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
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