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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"hye"
~language:"ita"
~language:"kat"
~language:"kir"
~language:"lit"
~language:"und"
~subject:"Auslandsinvestition"
~subject:"Börsenkurs"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Statistik"
~type_genre:"Übersichtsarbeit"
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Auslandsinvestition
Börsenkurs
Consumer behaviour
Supply chain
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
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85
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85
Emotion
84
Customer satisfaction
78
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78
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77
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77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
Viral marketing
61
Virales Marketing
61
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56
Online-Marketing
56
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Marketing management
38
Marketingmanagement
38
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38
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35
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35
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658
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9
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9
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
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3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
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Filieri, Raffaele
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Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
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Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
2,318
International journal of production economics
2,066
Journal of retailing and consumer services
1,991
International journal of production research
1,670
Working paper / National Bureau of Economic Research, Inc.
1,420
European journal of operational research : EJOR
1,203
Finance research letters
904
International journal of consumer studies
762
Applied economics
760
International journal of hospitality management
755
Transportation research / E : an international journal
715
Management science : journal of the Institute for Operations Research and the Management Sciences
706
Discussion paper / Centre for Economic Policy Research
680
Journal of banking & finance
658
International review of financial analysis
650
Applied economics letters
647
International review of economics & finance : IREF
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
CESifo working papers
549
The journal of finance : the journal of the American Finance Association
524
Journal of financial economics
512
Pacific-Basin finance journal
509
International journal of logistics systems and management
492
Working paper
479
Economic modelling
467
Economics letters
460
Energy economics
445
Asia Pacific journal of marketing and logistics
428
Cogent business & management
412
Technological forecasting & social change : an international journal
411
International journal of logistics : research and applications
408
Omega : the international journal of management science
402
Research in international business and finance
402
The journal of product & brand management
397
International business review : the official journal of the European International Business Academy
372
European journal of marketing : EJM
362
The journal of brand management : an international journal
360
Journal of business ethics : JOBE
358
The review of financial studies
358
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ECONIS (ZBW)
658
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658
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21
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
22
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
23
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
24
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
25
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
26
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
27
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
28
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
29
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
30
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
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