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ECONIS (ZBW)
1,228
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
Beyond humans : consumer reluctance to adopt zoonotic artificial intelligence
Poirier, Sara-Maude
;
Huang, Bo
;
Suri, Anshu
;
Sénécal, …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 292-307
Persistent link: https://www.econbiz.de/10014467493
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
6
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
7
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
8
Chasing spammers : using the Internet protocol address for detection
Sáez-Ortuño, Laura
;
Coll, Santiago Forgas
; …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1363-1382
Persistent link: https://www.econbiz.de/10014531219
Saved in:
9
The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1060-1081
Persistent link: https://www.econbiz.de/10014530947
Saved in:
10
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
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