The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps
Year of publication: |
2024
|
---|---|
Authors: | Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry ; Ranfagni, Silvia |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 5, p. 1060-1081
|
Subject: | affordances | constraints | enablers | flow experience | retail | scan and go | shoppers |
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