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~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Das, Gopal"
~subject:"Austauschtheorie"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
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