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~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Ndubisi, Nelson Oly"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
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Ndubisi, Nelson Oly
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
2
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
3
Consumer mindfulness and marketing implications
Ndubisi, Nelson Oly
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 237-250
Persistent link: https://www.econbiz.de/10010347727
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