Consumer mindfulness and marketing implications
Year of publication: |
2014
|
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Authors: | Ndubisi, Nelson Oly |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 4, p. 237-250
|
Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Australien | Australia | Malaysia |
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