//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Beziehungsmarketing
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
112
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
USA
25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
more ...
less ...
Online availability
All
Undetermined
55
Free
23
Type of publication
All
Article
109
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
Author
All
Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
Hollebeek, Linda D.
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Althuizen, Niek
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Arli, Denni
1
Arnold, Mark J.
1
Artis, Andrew
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Aykol, Bilge
1
Babin, Barry J.
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Becker, Marc
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
Bhattacharjee, Debashree Roy
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
693
Journal of retailing and consumer services
601
Industrial marketing management : the international journal for industrial and high-tech firms
417
International journal of hospitality management
285
The journal of services marketing
227
The journal of business & industrial marketing
194
The service industries journal
185
Journal of strategic marketing
174
Journal of the Academy of Marketing Science
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
137
Journal of travel and tourism marketing
123
The journal of product & brand management
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
119
The journal of brand management : an international journal
118
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
115
Journal of retailing
107
Journal of service management
106
European journal of marketing : EJM
105
Cogent business & management
104
Marketing intelligence & planning
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
European journal of operational research : EJOR
93
Journal of marketing communications
92
Journal of marketing management : MM
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Service business
80
International journal of internet marketing and advertising : IJIMA
76
Business horizons
75
Journal of business ethics : JOBE
75
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
72
more ...
less ...
Source
All
ECONIS (ZBW)
112
Showing
51
-
60
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Saved in:
52
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
53
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
54
Conceptualization and model development of customer-to-customer encounter quality (CCEQ) in service settings
Kim, Hyun Sik
;
Lee, Jun Youb
;
La, Suna
;
Choi, Beom Joon
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 463-476
Persistent link: https://www.econbiz.de/10011970135
Saved in:
55
Betrayal in buyer-seller relationships : exploring its causes, symptoms, forms, effects, and therapies
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Hadjimarcou, John
; …
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011970148
Saved in:
56
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
57
Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
Park, Jong Hee
;
Thi Bich Hanh Tran
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 412-426
Persistent link: https://www.econbiz.de/10011970143
Saved in:
58
We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan
;
Vredeveld, Anna J.
;
Ross, William T.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Saved in:
59
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
60
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->