Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
Year of publication: |
2018
|
---|---|
Authors: | Park, Jong Hee ; Thi Bich Hanh Tran |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 6, p. 412-426
|
Subject: | adaptive selling behavior | customer behavioral responses | customer-oriented selling behavior | internal marketing | relational selling behavior | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Verkauf | Selling |
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