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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Online-Marketing"
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Beziehungsmarketing
Brand management
Online-Marketing
Consumer behaviour
197
Konsumentenverhalten
197
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
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25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
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Woodside, Arch G.
4
Bauer, Brittney C.
3
DelVecchio, Devon
3
Hollebeek, Linda D.
3
Kuanr, Abhisek
3
Moulard, Julie Guidry
3
Ndubisi, Nelson Oly
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chow, Cheris W. C.
2
Chu, Xing-Yu
2
Darley, William K.
2
Hamilton Rice, Dan
2
Huang, Hazel H.
2
Hultman, Magnus
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Leonidou, Leonidas C.
2
Luk, Chung-leung
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Nataraajan, Rajan
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Schaarschmidt, Mario
2
Song, Jiaqi
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Urbonavicius, Sigitas
2
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Psychology & marketing
Journal of business research : JBR
1,147
Journal of retailing and consumer services
773
The journal of brand management : an international journal
580
Industrial marketing management : the international journal for industrial and high-tech firms
513
The journal of product & brand management
400
International journal of hospitality management
350
Journal of strategic marketing
262
Journal of the Academy of Marketing Science
248
The journal of services marketing
243
The journal of business & industrial marketing
228
The service industries journal
222
European journal of marketing : EJM
201
Marketing intelligence & planning
201
Journal of marketing
198
Asia Pacific journal of marketing and logistics
187
Tourism management : research, policies, practice
183
Journal of marketing management : MM
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
169
Journal of travel and tourism marketing
167
International journal of contemporary hospitality management
159
Journal of marketing communications
149
Journal of retailing
148
International journal of electronic customer relationship management : IJECRM
146
Journal of hospitality marketing & management
141
Cogent business & management
136
International journal of internet marketing and advertising : IJIMA
122
Journal of service research : JSR
119
SpringerLink / Bücher
119
Business horizons
117
Marketing letters : a journal of research in marketing
116
Journal of Product & Brand Management
114
Journal of service management
113
Services marketing quarterly
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
112
International journal of retail & distribution management
111
Journal of marketing research : JMR
104
The international review of retail, distribution and consumer research
103
Journal of promotion management : innovations in planning and applied research
101
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
100
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ECONIS (ZBW)
190
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
6
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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