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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Retail trade"
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Beziehungsmarketing
Retail trade
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
112
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
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25
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23
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21
Persönlichkeitspsychologie
21
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20
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20
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19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
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13
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13
Einzelhandel
12
Viral marketing
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Virales Marketing
12
Business ethics
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Ndubisi, Nelson Oly
3
Yi, Youjae
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Al-Nabhani, Khalid
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Cheng, Li-Keng
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2
Chu, Xing-Yu
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Darley, William K.
2
Hollebeek, Linda D.
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Wang, Chung-yu
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
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Berenguer Contrí, Gloria
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
Bhattacharjee, Debashree Roy
1
Bigné Alcañiz, J. Enrique
1
Birch, Nancy J.
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Psychology & marketing
Journal of retailing and consumer services
731
Journal of business research : JBR
682
Industrial marketing management : the international journal for industrial and high-tech firms
418
International journal of hospitality management
280
The journal of services marketing
233
The journal of business & industrial marketing
199
The service industries journal
192
International journal of production economics
189
Journal of retailing
181
European journal of operational research : EJOR
180
Journal of strategic marketing
174
Journal of the Academy of Marketing Science
173
International journal of retail & distribution management
146
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
133
The international review of retail, distribution and consumer research
131
International journal of contemporary hospitality management
122
Asia Pacific journal of marketing and logistics
121
The journal of product & brand management
120
Journal of travel and tourism marketing
119
The journal of brand management : an international journal
119
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Cogent business & management
110
Journal of service management
109
Tourism management : research, policies, practice
109
European journal of marketing : EJM
107
Marketing intelligence & planning
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Services marketing quarterly
95
Management science : journal of the Institute for Operations Research and the Management Sciences
94
International journal of production research
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
Journal of marketing management : MM
87
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Service business
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Business horizons
75
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ECONIS (ZBW)
104
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
Sustainability-oriented innovation in retailing
Gil Saura, Irene
;
Ruiz-Molina, Mª Eugenia
;
Berenguer …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10014467490
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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