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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Service quality"
~subject:"Social web"
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Beziehungsmarketing
Service quality
Social web
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
112
Markenführung
112
Relationship marketing
100
Brand image
79
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Ndubisi, Nelson Oly
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2
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Sung, Yongjun
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Toung, Chung-Lin
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Psychology & marketing
Journal of business research : JBR
836
Journal of retailing and consumer services
673
Industrial marketing management : the international journal for industrial and high-tech firms
466
International journal of hospitality management
404
The journal of services marketing
280
The service industries journal
252
The journal of business & industrial marketing
215
Journal of the Academy of Marketing Science
190
Journal of strategic marketing
189
International journal of contemporary hospitality management
179
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
173
Tourism management : research, policies, practice
167
Journal of hospitality marketing & management
157
Journal of travel and tourism marketing
149
International journal of electronic customer relationship management : IJECRM
148
Journal of service management
148
Journal of marketing
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Journal of service research : JSR
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The journal of product & brand management
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The journal of brand management : an international journal
140
Cogent business & management
139
Asia Pacific journal of marketing and logistics
136
Marketing intelligence & planning
119
Services marketing quarterly
119
European journal of marketing : EJM
118
Journal of retailing
114
The TQM journal : the international review of organizational improvement
114
Service business
113
Journal of marketing management : MM
112
Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
105
Business horizons
104
International journal of internet marketing and advertising : IJIMA
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The international journal of bank marketing : IJBM
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
93
International journal of productivity and quality management : IJPQM
91
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ECONIS (ZBW)
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
6
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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