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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
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Beziehungsmarketing
Werbewirkung
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
112
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
USA
25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
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Bauer, Brittney C.
3
Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
DelVecchio, Devon
2
Hollebeek, Linda D.
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Moulard, Julie Guidry
2
Nataraajan, Rajan
2
Rauschnabel, Philipp A.
2
Schaarschmidt, Mario
2
Song, Jiaqi
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Arli, Denni
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Artis, Andrew
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Aykol, Bilge
1
Babin, Barry J.
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
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Psychology & marketing
Journal of business research : JBR
712
Journal of retailing and consumer services
601
Industrial marketing management : the international journal for industrial and high-tech firms
411
International journal of hospitality management
291
The journal of services marketing
226
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
177
Journal of the Academy of Marketing Science
175
International journal of electronic customer relationship management : IJECRM
140
The journal of product & brand management
139
Journal of marketing
137
The journal of brand management : an international journal
133
International journal of contemporary hospitality management
126
Journal of travel and tourism marketing
125
Journal of hospitality marketing & management
123
Asia Pacific journal of marketing and logistics
120
Tourism management : research, policies, practice
118
Journal of service research : JSR
117
Cogent business & management
108
Marketing intelligence & planning
108
European journal of marketing : EJM
107
Journal of service management
106
Journal of retailing
105
Journal of marketing communications
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Journal of marketing management : MM
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
International journal of internet marketing and advertising : IJIMA
79
Business horizons
75
The international review of retail, distribution and consumer research
75
European journal of operational research : EJOR
71
Journal of financial services marketing : JFSM
71
International journal of retail & distribution management
69
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ECONIS (ZBW)
127
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
6
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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