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Search: subject_exact:"Variantenmanagement"
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Product differentiation
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Herrmann, Andreas
2
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Psychology & marketing
Discussion paper / Centre for Economic Policy Research
108
International journal of industrial organization
107
Economics letters
92
NBER working paper series
85
Working paper / National Bureau of Economic Research, Inc.
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Management science : journal of the Institute for Operations Research and the Management Sciences
27
Review of industrial organization : RIO
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The Rand journal of economics
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Discussion papers / CEPR
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Faculty & research / Insead : working paper series
25
Journal of industry, competition and trade
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Research in economics : an international review of economics
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The Manchester School
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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The B.E. journal of theoretical economics
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The B.E. journal of economic analysis & policy
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Applied economics
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Australian economic papers
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American journal of agricultural economics
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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CESifo Working Paper Series
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of international economics
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ECONIS (ZBW)
7
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1
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
2
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
3
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
4
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
5
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
6
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
7
Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo
;
Sánchez, Mercedes
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
Saved in:
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