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~isPartOf:"Psychology & marketing"
~person:"Albrecht, Carmen-Maria"
~person:"Bagozzi, Richard P."
~subject:"Brand image"
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Brand image
Consumer behaviour
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Markenimage
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Markenführung
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Markenartikel
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Brand extension
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brands
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Albrecht, Carmen-Maria
Bagozzi, Richard P.
Sung, Yongjun
4
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Bauer, Brittney C.
2
Cheng, Li-Keng
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DelVecchio, Devon
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Fleck, Nathalie
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Kim, Jooyoung
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Raimondo, Maria Antonietta
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Stöttinger, Barbara
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Yi, Youjae
2
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1
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Akram, Muhammad Shakaib
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Psychology & marketing
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
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1
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
2
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
3
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
4
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
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