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~isPartOf:"Psychology & marketing"
~person:"Ansari, Shiveen"
~person:"Ashill, Nicholas J."
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Ansari, Shiveen
Ashill, Nicholas J.
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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
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2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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