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~isPartOf:"Psychology & marketing"
~person:"Ashley, Christy"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Personality psychology"
~subject:"Theory"
~subject:"Werbung"
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Ashley, Christy
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy
;
Tuten, Tracy L.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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