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~isPartOf:"Psychology & marketing"
~person:"Baines, Paul"
~person:"Campbell, Colin L."
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Antecedents of retweeting in a (political) marketing context
Walker, Lorna
;
Baines, Paul
;
Dimitriu, Radu
;
MacDonald, …
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10011658391
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