Antecedents of retweeting in a (political) marketing context
Lorna Walker and Paul R. Baines, Radu Dimitriu, Emma K. Macdonald
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Walker, Lorna ; Baines, Paul ; Dimitriu, Radu ; MacDonald, Emma K. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 3, p. 275-293
|
| Subject: | Twitter | retweeting | chi-square automatic interaction detection | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20988 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658391