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~isPartOf:"Psychology & marketing"
~person:"Baugh, Lee A."
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Baugh, Lee A.
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From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
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