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~isPartOf:"Psychology & marketing"
~person:"Baumgarth, Carsten"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Business-to-business marketing"
~subject:"Markenimage"
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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