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~isPartOf:"Psychology & marketing"
~person:"Cheng, Li-Keng"
~person:"Ilicic, Jasmina"
~person:"Monkhouse, Lien L."
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Celebrity endorsement
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Consumer behaviour
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Cheng, Li-Keng
Ilicic, Jasmina
Monkhouse, Lien L.
Bailey, Ainsworth Anthony
2
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Psychology & marketing
International journal of nonprofit & voluntary sector marketing
1
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Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
2
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
3
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
4
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
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