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~isPartOf:"Psychology & marketing"
~person:"Deitz, George D."
~person:"Evans, Nathaniel J."
~subject:"Sponsoring"
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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