Understanding consumer response to sponsorship information : a resource-matching approach
George D. Deitz; Susan W. Myers; Marla R. Stafford
| Year of publication: |
2012
|
|---|---|
| Authors: | Deitz, George D. ; Myers, Susan W. ; Stafford, Marla Royne |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 226-239
|
| Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Firmenimage | Corporate reputation | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534089