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~isPartOf:"Psychology & marketing"
~person:"Gregory-Smith, Diana"
~person:"Mahama, Fuseina"
~subject:"Werbewirkung"
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The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit
;
Brengman, Malaika
;
Mahama, Fuseina
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
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