The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Year of publication: |
2014
|
---|---|
Authors: | Wauters, Birgit ; Brengman, Malaika ; Mahama, Fuseina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 12, p. 1051-1063
|
Subject: | Social Marketing | Social marketing | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
-
Shanahan, Kevin J., (2008)
-
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson, (2012)
-
Yeh, Marie A., (2013)
- More ...
-
Can we identify compulsive buyers based on their personality? : adjective check list
Mikołakczak, Kalina, (2012)
-
Mikolajczak-Degrauwe, Kalina, (2012)
-
The impact of representation media on customer engagement in tourism marketing among millennials
Willems, Kim, (2019)
- More ...