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~isPartOf:"Psychology & marketing"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Ndubisi, Nelson Oly
6
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4
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Psychology & marketing
Journal of business research : JBR
21
Journal of marketing
11
Journal of the Academy of Marketing Science
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Research and the development of pedagogical materials : working papers
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Review of marketing research
2
Routledge studies in marketing
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Customer engagement marketing
1
Edward Elgar E-Book Archive
1
European management journal
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Handbook of business-to-business marketing
1
Handbook of marketing strategy
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Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing im Nebenfach
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
2
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.
;
Malhotra, Naresh K.
;
Guan, Chong
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
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