Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Nelson Oly Ndubisi (King Fahd University of Petroleum & Minerals), Naresh K. Malhotra (Georgia Tech), Celine Marie Capel (University of Southern Queensland), James Agarwal (University of Calgary), Elsa Satkunasingam (Monash University Malaysia), Gibson C. Ndubisi (Anambra State University), Ashutosh Patil (Boston College)
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Ndubisi, Nelson Oly ; Malhotra, Naresh K. ; Capel, Celine Marie ; Agarwal, James ; Satkunasingam, Elsa ; Ndubisi, Gibson C. ; Patil, Ashutosh |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 5, p. 372-388
|
| Subject: | Outsourcing | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsqualität | Service quality | Unternehmensethik | Business ethics | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20881 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485883