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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Meta-analysis and traditional systematic literature reviews : what, why, when, where, and how?
Paul, Justin
;
Barari, Mojtaba
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1099-1115
Persistent link: https://www.econbiz.de/10013280058
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