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~isPartOf:"Psychology & marketing"
~person:"Naderer, Brigitte"
~person:"Stafford, Marla Royne"
~subject:"Advertising effects"
~subject:"Werbewirkung"
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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