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~isPartOf:"Psychology & marketing"
~person:"Penz, Elfriede"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Penz, Elfriede
Woodside, Arch G.
6
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4
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Psychology & marketing
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Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
2
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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