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~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
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63
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62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
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50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
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25
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25
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Woodside, Arch G.
6
Thomas, Veronica L.
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Filieri, Raffaele
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Sauer, Nicola E.
3
Ahn, Sun Joo
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Cheng, Li-Keng
2
Das, Gopal
2
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Gustafsson, Anders
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Pozharliev, Rumen
2
Prentice, Catherine
2
Quach, Sara
2
Raimondo, Maria Antonietta
2
Rompay, Thomas J. L. van
2
Ruyter, Ko de
2
Saenger, Christina
2
Sarstedt, Marko
2
Song, Jiaqi
2
Spence, Mark T.
2
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Psychology & marketing
Journal of business research : JBR
778
Journal of retailing and consumer services
685
The journal of product & brand management
321
The journal of brand management : an international journal
302
International journal of hospitality management
294
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
The journal of services marketing
133
Journal of travel and tourism marketing
132
Journal of marketing communications
129
International journal of contemporary hospitality management
125
Cogent business & management
120
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
International journal of consumer studies
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of international consumer marketing
105
Journal of the Academy of Marketing Science
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing
102
Journal of strategic marketing
101
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Marketing intelligence & planning
100
International journal of advertising : the review of marketing communications
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Marketing letters : a journal of research in marketing
95
Journal of marketing management : MM
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
The service industries journal
92
Journal of promotion management : innovations in planning and applied research
90
The journal of consumer marketing
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Tourism management : research, policies, practice
85
Journal of fashion marketing and management
83
Journal of global marketing
82
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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ECONIS (ZBW)
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81
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
82
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
83
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
84
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
85
Anti-consumption behavior : a meta-analytic integration of attitude behavior context theory and well-being theory
Maseeh, Haroon Iqbal
;
Sangroya, Deepak
;
Jebarajakirthy, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2302-2327
Persistent link: https://www.econbiz.de/10013465193
Saved in:
86
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
87
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
88
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
89
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
90
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
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