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~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Personality trait"
~subject:"Schätzung"
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Advertising effects
Personality trait
Schätzung
Consumer behaviour
146
Konsumentenverhalten
146
Brand image
135
Markenimage
135
Brand management
72
Markenführung
72
Personality psychology
70
Persönlichkeitspsychologie
70
Brand
49
Markenartikel
49
Beziehungsmarketing
28
Relationship marketing
28
Persönlichkeitsmerkmal
24
Werbewirkung
23
USA
22
United States
22
Social Web
17
Social web
17
Emotion
14
Viral marketing
12
Virales Marketing
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand extension
9
Experiment
9
Markentransfer
9
Celebrity endorsement
8
Celebrity-Werbung
8
Gender
8
Geschlecht
8
Luxury goods
8
Luxusgüter
8
Psychology of advertising
8
Werbepsychologie
8
Internet marketing
7
Online-Marketing
7
Product design
7
Produktgestaltung
7
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Undetermined
19
Free
3
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Article
46
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Article in journal
46
Aufsatz in Zeitschrift
46
Language
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English
46
Author
All
Anaza, Nwamaka A.
2
Bauer, Brittney C.
2
Fleck, Nathalie
2
Sung, Yongjun
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Andreassen, Tor W.
1
Arli, Denni
1
Arnold, Mark J.
1
Barnes, Bradley R.
1
Bennett, Delancy
1
Berger, Ron
1
Biswas, Abhijit
1
Boeuf, Benjamin
1
Bose, Mousumi
1
Braig, Bridgette M.
1
Buhalis, Dimitrios
1
Burns, Alvin C.
1
Chakraborty, Debarun
1
Chang, Chingching
1
Cheng, Li-Keng
1
Choi, Sejung Marina
1
Clark, Moira K.
1
Crosno, Jody L.
1
Cui, Yuanyuan
1
David, Meredith E.
1
DeCotiis, Allen R.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Dismore, John B.
1
Drori, Netanel
1
Droulers, Olivier
1
Dugan, Riley G.
1
Eisend, Martin
1
Ekinci, Yuksel
1
Folse, Judith Anne Garretson
1
Ford, John B.
1
Freling, Traci H.
1
Gould, Stephen J.
1
Griffin, W. Glenn
1
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Published in...
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Psychology & marketing
Discussion paper series / IZA
77
Journal of business research : JBR
59
International journal of selection and assessment
45
Journal of marketing communications
44
International journal of advertising : the review of marketing communications
36
The journal of product & brand management
35
International journal of advertising : the quarterly review of marketing communications
32
IZA Discussion Paper
30
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
28
Academy of Management journal : AMJ
27
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Human performance
26
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of retailing and consumer services
23
Journal of economic psychology : research in economic psychology and behavioral economics
22
Journal of advertising research
21
Journal of promotion management : JPM
21
Journal of promotion management : innovations in planning and applied research
19
The journal of brand management : an international journal
19
Marketing letters : a journal of research in marketing
18
European journal of marketing : EJM
17
International journal of hospitality management
17
International journal of internet marketing and advertising : IJIMA
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
NBER working paper series
17
Journal of business and psychology
16
SpringerLink / Bücher
16
Working paper / National Bureau of Economic Research, Inc.
16
Asia Pacific journal of marketing and logistics
13
IZA Discussion Papers
12
Marketing : ZFP ; journal of research and management
12
Cogent business & management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of managerial psychology
11
Marketing intelligence & planning
11
NBER Working Paper
11
Journal of behavioral and experimental economics
10
Journal of business ethics : JOBE
10
Journal of vocational behavior
10
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ECONIS (ZBW)
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1
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
2
Is it FOMO or is it ME? : the influence of
personality
traits on cryptocurrency consumption
Anaza, Nwamaka A.
;
Upadhyaya, Bhaskar
;
Bennett, Delancy
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
Saved in:
3
Use of metaverse in socializing : application of the big five
personality
traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
4
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic
personality
traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
7
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
8
The face of the brand : spokesperson facial width-to-height ratio predicts brand
personality
judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
9
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
10
Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.
;
Haws, Kelly L.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
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