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~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Luxusgüter"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Beziehungsmarketing
Brand image
Luxusgüter
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Undetermined
87
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31
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Article
179
Book / Working Paper
3
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Article in journal
Article
Aufsatz in Zeitschrift
182
Collection of articles of several authors
3
Sammelwerk
3
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English
182
Author
All
Woodside, Arch G.
5
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Chan, Eugene Y.
2
Cheng, Li-Keng
2
Darley, William K.
2
Hennigs, Nadine
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Penz, Elfriede
2
Pino, Giovanni
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Septianto, Felix
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Toung, Chung-Lin
2
Wiedmann, Klaus-Peter
2
Acikgoz, Fulya
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alguezaui, Salma
1
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Psychology & marketing
Journal of business research : JBR
769
Journal of retailing and consumer services
746
International journal of hospitality management
323
The journal of product & brand management
292
The journal of brand management : an international journal
259
The journal of services marketing
176
Asia Pacific journal of marketing and logistics
159
Journal of travel and tourism marketing
140
International journal of contemporary hospitality management
127
Journal of hospitality marketing & management
127
Cogent business & management
125
European journal of marketing : EJM
124
Journal of the Academy of Marketing Science
116
Journal of strategic marketing
109
The service industries journal
109
Journal of international consumer marketing
101
Marketing intelligence & planning
101
Journal of marketing
100
International journal of retail & distribution management
96
Journal of retailing
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of marketing communications
92
International journal of consumer studies
89
Journal of fashion marketing and management
87
The journal of consumer marketing
87
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
Services marketing quarterly
85
Tourism management : research, policies, practice
85
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
80
The international review of retail, distribution and consumer research
79
Journal of global marketing
73
Marketing letters : a journal of research in marketing
73
International marketing review
72
International journal of internet marketing and advertising : IJIMA
71
Journal of Islamic marketing
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of service management
68
Journal of service research : JSR
68
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ECONIS (ZBW)
182
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1
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182
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
7
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
8
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
9
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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