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~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Relationship marketing
75
Brand
63
Markenartikel
63
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62
United States
62
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59
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59
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56
Personality psychology
50
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50
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48
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48
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44
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41
Social web
41
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36
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36
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25
Internet marketing
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Yi, Youjae
3
Al-Nabhani, Khalid
2
Cheng, Li-Keng
2
Darley, William K.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Ndubisi, Nelson Oly
2
Prentice, Catherine
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Woodside, Arch G.
2
Ahn, Sun Joo
1
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1
Anaza, Nwamaka A.
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Babin, Barry J.
1
Ball, Joan P.
1
Bandyopadhyay, Argho
1
Bao, Yongchuan
1
Bargoni, Augusto
1
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Bernache-Assollant, Iouri
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Bu, Kyunghee
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1
Camus, Sandra
1
Carlson, Brad D.
1
Chan, Kimmy Wa
1
Chen, Xi
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Psychology & marketing
Journal of retailing and consumer services
545
Journal of business research : JBR
405
International journal of hospitality management
284
The journal of services marketing
165
International journal of contemporary hospitality management
118
Journal of hospitality marketing & management
113
Journal of travel and tourism marketing
106
The journal of product & brand management
99
Cogent business & management
97
The service industries journal
95
Asia Pacific journal of marketing and logistics
86
Journal of the Academy of Marketing Science
85
The journal of brand management : an international journal
84
Services marketing quarterly
79
Journal of retailing
77
Journal of strategic marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
Journal of service research : JSR
68
Journal of service management
67
Tourism management : research, policies, practice
65
European journal of marketing : EJM
63
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of retail & distribution management
60
The international review of retail, distribution and consumer research
60
Service business
57
Journal of marketing
56
Marketing intelligence & planning
55
The international journal of bank marketing : IJBM
52
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
51
International journal of retail and distribution management
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
International journal of electronic marketing and retailing : IJEMR
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
International journal of internet marketing and advertising : IJIMA
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Technological forecasting & social change : an international journal
44
Journal of internet commerce
43
International journal of consumer studies
40
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ECONIS (ZBW)
87
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87
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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