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~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Brand management
Business-to-business marketing
Consumer behaviour
260
Konsumentenverhalten
260
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Brand image
85
Markenimage
85
Viral marketing
61
Virales Marketing
61
Advertising effects
59
Werbewirkung
59
Internet marketing
56
Online-Marketing
56
Brand
53
Markenartikel
53
Social Web
47
Social web
47
Customer satisfaction
42
Kundenzufriedenheit
42
USA
39
United States
39
Marketing management
38
Marketingmanagement
38
Dienstleistungsqualität
29
Emotion
29
Service quality
29
Personality psychology
26
Persönlichkeitspsychologie
26
Advertising
23
Werbung
23
Customer service
20
Kundenservice
20
Einzelhandel
17
Experiment
17
Retail trade
17
Market research
16
Marktforschung
16
Psychology of advertising
16
Werbepsychologie
16
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Undetermined
68
Free
19
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Article
119
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3
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Article in journal
122
Aufsatz in Zeitschrift
122
Collection of articles of several authors
3
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3
Case study
2
Fallstudie
2
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English
122
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Ndubisi, Nelson Oly
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
DelVecchio, Devon
2
Hamilton Rice, Dan
2
Huber, Frank
2
Hultman, Magnus
2
Lee, Michael S. W.
2
Moulard, Julie Guidry
2
Nataraajan, Rajan
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
Aboulnasr, Khaled
1
Agarwal, James
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Amar, Moty
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Baltas, George
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
691
Industrial marketing management : the international journal for industrial and high-tech firms
654
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
313
Journal of retailing and consumer services
290
The journal of business & industrial marketing
258
European journal of marketing : EJM
137
Journal of business-to-business marketing
134
Journal of strategic marketing
119
Marketing intelligence & planning
117
Journal of marketing
114
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
Springer eBook Collection
100
The IUP journal of brand management : IJBRM
92
Journal of promotion management : innovations in planning and applied research
76
Research
76
Marketing letters : a journal of research in marketing
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Strategic Direction
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Cogent business & management
62
International marketing review
62
Tourism management : research, policies, practice
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of global marketing
59
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ECONIS (ZBW)
122
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122
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Influencer
marketing
: when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
6
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
7
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
8
Cause-related
marketing
of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
9
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
10
Is brand reputation a banner for social
marketing
? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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