Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Year of publication: |
2023
|
---|---|
Authors: | Tsai, Juin-Ming ; Lu, Tzu-En |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 2041-2059
|
Subject: | social enterprise | brand reputation | ethical self-identity | perceived contribution | product knowledge | social marketing | Sozialwirtschaft | Social economy | Social Marketing | Social marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Reputation | Firmenimage | Corporate reputation | Markenführung | Brand management |
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