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~isPartOf:"Psychology & marketing"
~subject:"Celebrity endorsement"
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Celebrity endorsement
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Sportler
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Consumer behaviour
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Brand image
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celebrity endorsement
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Psychology & marketing
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
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Young consumers : insight and ideas for responsible marketers
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European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
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Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Economics, management and financial markets
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Fontys Venlo - publication of applied sciences
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Global business review
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economics and finance
1
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing research : JMR
1
Journal of promotion management : JPM
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Journal of strategic marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Market : review for marketing theory and practice
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Organizations and markets in emerging economies
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
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2
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
3
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
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