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~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Theorie"
~subject:"Youth"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Psychology & marketing
Young consumers : insight and ideas for responsible marketers
28
SpringerLink / Bücher
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbuch Zielgruppenmanagement
15
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Research
10
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8
International journal of consumer studies
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Harvard business review : HBR
6
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Springer eBook Collection
6
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
International journal of advertising : the quarterly review of marketing communications
5
Jahrbuch Seniorenmarketing
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
The journal of consumer marketing
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Europäische Hochschulschriften / 5
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Journal of business research : JBR
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Journal of international consumer marketing
4
Marketing theory
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Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
4
After sixty : marketing to baby boomers reaching their big transition years
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Die Bank
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Discussion paper / Centre for Economic Policy Research
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Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
3
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International journal of advertising : the review of marketing communications
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1
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
2
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
3
Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann
;
Sandner, Philipp
;
Welpe, Isabell M.
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
Saved in:
4
A personality-competence model of opinion leadership
Gnambs, Timo
;
Batinic, Bernad
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
Saved in:
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