A personality-competence model of opinion leadership
Year of publication: |
2012
|
---|---|
Authors: | Gnambs, Timo ; Batinic, Bernad |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 8, p. 606-621
|
Subject: | Zielgruppe | Target group | Persönlichkeitspsychologie | Personality psychology | Qualifikation | Occupational qualification | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Deutschland | Germany |
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