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~isPartOf:"Psychology & marketing"
~subject:"Dienstleistungsqualität"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
Event-Marketing
Markenartikel
Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
88
Konsumentenverhalten
88
Customer satisfaction
32
Kundenzufriedenheit
32
Brand management
27
Markenführung
27
Brand image
23
Markenimage
23
Brand
18
Service quality
18
Social Web
13
Social web
13
Emotion
10
Einzelhandel
9
Retail trade
9
USA
8
United States
8
Online retailing
7
Online-Handel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Viral marketing
7
Virales Marketing
7
brand loyalty
7
customer engagement
7
customer experience
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Experiment
6
Internet marketing
6
Kundenservice
6
Online-Marketing
6
Satisfaction
6
Vertrauen
6
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Online availability
All
Undetermined
22
Free
10
Type of publication
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Article
38
Type of publication (narrower categories)
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Article in journal
38
Aufsatz in Zeitschrift
38
Language
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English
38
Author
All
Lunardo, Renaud
2
Walsh, Gianfranco
2
Yi, Youjae
2
Ahuvia, Aaron C.
1
Arnold, Mark J.
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Becker, Marc
1
Blaurock, Marah
1
Blut, Markus
1
Büttgen, Marion
1
Camus, Sandra
1
Carlson, Brad D.
1
Carù, Antonella
1
Cheng, Li-Keng
1
Choi, Beom Joon
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Cirrincione, Armando
1
Cossío-Silva, Francisco-José
1
Cusin, Julien
1
Eisele, Anita
1
Ekinci, Yuksel
1
Estes, Zachary
1
Fam, Kim Shyan
1
Flacandji, Michaël
1
Garbas, Janina
1
Giachino, Chiara
1
Gonc̦alves, Helena Martins
1
Gong, Taeshik
1
Gonçalves, Vítor
1
Grabner-Kräuter, Sonja
1
Groth, Markus
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hassan, Louise
1
Heinonen, Kristina
1
Hennig-Thurau, Thorsten
1
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Psychology & marketing
Journal of retailing and consumer services
264
Journal of business research : JBR
200
International journal of hospitality management
159
The journal of services marketing
104
Journal of hospitality marketing & management
89
The service industries journal
84
International journal of contemporary hospitality management
82
The journal of brand management : an international journal
81
Journal of travel and tourism marketing
76
The journal of product & brand management
74
Tourism management : research, policies, practice
65
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Services marketing quarterly
55
Journal of service research : JSR
53
SpringerLink / Bücher
52
Cogent business & management
50
Journal of service management
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of strategic marketing
47
Service business
45
Marketing intelligence & planning
43
Asia Pacific journal of marketing and logistics
42
The TQM journal : the international review of organizational improvement
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
European journal of marketing : EJM
33
Journal of service research
33
International journal of event and festival management
31
The international journal of bank marketing : IJBM
28
International journal of quality and service sciences
27
Journal of air transport management
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Journal of the Academy of Marketing Science
25
International journal of services and operations management
24
Journal of marketing
24
Tourism management perspectives : TMP
24
Managing service quality : MSQ ; an international journal
23
Customer Experience : Forum Dienstleistungsmanagement
22
European journal of marketing
22
Journal of retailing
22
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ECONIS (ZBW)
38
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38
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date (oldest first)
1
Eliminating customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
2
Ordinary customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
3
Authentic omnichannel : providing consumers with a seamless brand
experience
through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
7
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
8
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
9
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
10
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
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