Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Year of publication: |
2023
|
---|---|
Authors: | Leveau, Pierre-Henry ; Camus, Sandra |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 7, p. 1329-1343
|
Subject: | customer experience | embodiment | enjoyment | experiential marketing | immersion | purchase intention | virtual reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing |
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